As a mentalist, I have studied many powers of the mind. Some are so simple we often think they are not controllable. In my book Tricky Business, I describe many of the psychological stunts one can learn to manipulate for business success!
Effect- During the first World- War, there was a story of a messenger on the front lines. This man was to carry a message: “Send reinforcements, we’re going to advance…” Sounds straight forward enough, however by the time it reached the general it became: “Send three or four pence we are going to dance…”
Any message you communicate can get distorted and confused. But what is a good communication and how do you use it effectively?
the Secret:
As leaders in a goal to success, we need to be aware of how we transmit messages. Miscommunication happens because we inform our teams rather then communicate ideas with them.
Communicating an idea is the exchange of an idea that has the same meaning to those involved. By simply assuming your ideas are understood, you can fail in business.
If I asked you what is time, you may have an answer, which is completely different, then those around you. Time can be linear or a more general period of existence. The definitions are numerous.
If you are speaking of a specific genre or terminology, which a person is not familiar with, the idea also has the potential for becoming lost to the receiver. When transmitting a message try to get feedback to ensure that your message was transmitted properly.
Next time you type an email, take a step back and read it. Try to find the meaning that it will carry. See it from the outside it. Don’t just assume it will be understood. In this modern age of technology, message boards and emails are the number one avenue to get your business in trouble.
A friend of mine always states: “Write your email. Read it. Rewrite it, and then throw it away and rewrite it once again…” The key to success is being able to transmit ones ideas well and if you are stumbling for the right words, your competition might just get the edge over you.
When you telephone someone, ensure that you have written out your ideas thoroughly and know how to transmit them well. For cold calling have every avenue of conflict already mapped out and have a rebuttal for each. Never make it seem like an assault either. Just become a wise man with a solution for their problem!
Using Confusion for Good Business
