Monday, July 30, 2012


Trade Show Magician and Mentalist, Scott Xavier, visits the elite Magic Circle

It’s hard to remember sometimes, but when you get rid of the fake thumbs and balloon clowns, real magic still exists in the world. Scott Xavier is one of those real world magicians.
Xavier is in town working the opening ceremonies of the Olympics as well as working a soho trade show toy convention. In between wowing audiences of trade show fans,Scott blends in the name of his clients and even mentions product benefits. It’s kind of campy at times but really gets a huge laugh and interactivity with product names at the trade shows. I personally am not sure if it’s Xavier’s trade show mentalist tricks or his comedy, but CT Toys has said they’ve never gotten more leads from their booth, which has been a staple at this even for 4 years.
“We wanted to advance things by adding a trade show magician, and I have a love for Derren Brown so I was super excited about having Scott at our booth… We’re all scared by a double dip recession, but our sales and interest from having a magician at the booth has proven effective…”, so says Matthew James a specialty toy manufacturer of London’s West End.
Now Scott Xavier has become a local fixture in London, as he has been performing at private Toga Parties, Etrange a west end exclusive restaurant, and now dazzling the initiated guests of the Magic Circle.
For an exclusive one night engagement, the Magic Circle hosted Xavier has he demonstrated what some call: “the most amazing feat of mentalism and magic”. This feat being Scott’s signature blindfold routine which we saw him performing in Soho.
This mentalist‘s future is bright! With talks for a tv pilot in the works, we only hope the BBC snatches it up!
Adapted by a Time Out, London article July 2012 found originally at scottxavier.com/about/trade-show-magician-mentalist/